The Graphic Designer's Guide to Clients | 
by Ellen Shapiro. Here is the perfect volume for graphic designers who want real-life advice for long-term success. Renowned designer Ellen Shapiro reveals time-tested tricks of the trade-for making sure the clients you want to work with know about you, become your clients, and work with you productively. Then, in a series of one-on-one interviews, leading designers such as Milton Glaser, April Greiman, Mike Weymouth, Drew Hodges, Marc Gobé, and partners in Pentagram reveal their personal experiences and insights on how to uphold creative standards while fulfilling clients’ needs. Their advice will help you: identify what is distinct about your services; market yourself effectively; meet and court clients; learn the lingo of corporate strategy; make effective presentations; believe in the work you do and sell the work you believe in; obtain referrals from existing clients; keep clients coming back for more. CEOs and design managers from nineteen marketing- and design-savvy clients-such as Klein Bikes, The Knoll Group, Barnes & Noble, and Harvard-offer their own candid perspectives on the challenges, solutions, and triumphs of working with designers. Whether you are courting your first clients or seeking fresh insights for achieving even greater success, you cannot afford to be without this crucial resource. 6 X 9, 256 pages; Paperback, 53 b&w illustrations, ISBN 1-58115-276-0.
| Product: | The Graphic Designer's Guide to Clients | | ProductID/SKU: | 286 | | Catalog: | Books | | Store Name: | AllworthPress | | |  |
|
|
|
Related Products
| Starting Your Career as a Freelance Writer
 | SKU: | 296 | by Moira Anderson Allen. For those who have what it takes to become writers, but are not sure where to start, this is the guide to launching a successful career. A 25-year veteran writer and editor covers every aspect of freelance writing, from clearing t | | Price: | $15.95 |
Price Drop Alert Buy Now |
| The End of the Art World
| SKU: | 120 | The most significant change in the art world over the past two decades has not been in the evolution of a new style or movement in the ways in which art is promoted and marketed. In his latest work, acclaimed critic, curator, and historian Robert C. Morga | | Price: | $15.15 |
Price Drop Alert Buy Now |
| Corporate Art Consulting
| SKU: | 142 | Filled with successful strategies for serving clients in today's flourishing art market, this definitive guide provides techniques for increasing sales opportunities and revenues in an ever-expanding field. Not just for art consultants, this excellent re | | Price: | $27.95 |
Price Drop Alert Buy Now |
|