The Soul of the New Consumer: The Attitudes, Behaviors, and Preferences of E-Customers | 
This groundbreaking book presents in-depth analysis of new customer behavior and reveals how profoundly the Internet has transformed customers' demands. E-business strategists Laurie Windham and Ken Orton advise businesses on how to create successful online customer relationships and predict what will be required to capture the next wave of new consumer opportunities. Based on years of market research with thousands of e-customers, this timely book addresses: targeting emerging e-customer segments; building and sustaining customer loyalty; acquiring new customers; respecting consumers' privacy; developing sales and distribution channels; breaking through to new online markets; and understanding consumer versus business markets. The Soul of the New Consumer will empower executives, managers, and decision makers with a deep understanding of today's and tomorrow's requirements for e-commerce success.
| Product: | The Soul of the New Consumer: The Attitudes, Behaviors, and Preferences of E-Customers | | ProductID/SKU: | 177 | | Catalog: | Books | | Store Name: | AllworthPress | | |  |
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